Case Study
Outcome
static web ads
animated ad banner
e-blast
This ad was designed to be a responsive e-blast (to be sent by email) and required a simplification of the design using HTML. As this is intended to be sent to users by email, I could not use CSS styles in the layout. I chose to make most of the assets here .JPG files to retain consistency with branding, but the call-to-action was created using inline HTML elements so that the ad would be interactive for users.
landing page
The landing page is designed to keep the user experience consistent across various screen sizes. This was created using a combination of HTML and CSS, and encourages the user to sign up for the product's email list for a discount on their first purchase. The landing page directs users to the form at the bottom of the page, where the user can input their information to subscribe and receive their discount.